And it gave me a starting point for more complex Javascript code to make the fake site “sexy and interactive.”ĬhatGPT generates HTML for the made-up Suncoast Sentinel website. I even asked ChatGPT to generate the HTML code for the homepage of the burgeoning fake newspaper and it complied. And an article alleging the mayor ran a no-bid scheme in one of the biggest redevelopment projects in the area’s history. It generated an article accusing local officials of rigging the election. It wrote me editorial and corrections policies, a couple letters to the editor, and totally fabricated articles about a new local art gallery and BusinessBoost, a fake app developed by fake St. Petersburg” when I asked for something a little more exciting. It spit out “Uncovering the stories that matter in St.
#NEWS PRANK NAMES CRACK#
Petersburg” was ChatGPT’s first crack at a slogan for the Suncoast Sentinel. In about two minutes, while juggling other tasks, I used - another AI tool - to generate headshots for Martinez, editor-in-chief Sarah Johnson, copy editor Sarah Nguyen, photographer Jennifer Davis, and others. “Now anybody sitting anywhere can spin one of these things up.”ĪI-generated “headshots” of “reporters” for the Suncoast Sentinel. “Are the barriers to entry getting lower? The answer is yes,” Bengani said. Some hired contractors in the Philippines to produce stories, while others used algorithms - the foundation of AI - to generate hundreds of articles based on government databases, said Priyanjana Bengani, senior research fellow at the Tow Center at Columbia Journalism School, who studies pink slime networks. Political operatives, lobbyists and ad dollar-chasing grifters have launched dubious news sites - referred to as “pink slime” - in relatively short order without using a tool like ChatGPT. Users can ask it to produce almost any kind of text-based content. The technology works by sifting through the internet, accessing vast quantities of information, processing it, and using artificial intelligence to generate new content from user prompts.
Here’s how it works, from my colleague Seth Smalley: But, in just a few hours, anyone with minimal coding ability and an ax to grind could launch networks of false local news sites - with plausible-but-fake news items, staff and editorial policies - using ChatGPT. I’m always skeptical about tech freak-outs. “Okay I am freaked out,” tweeted former White House official Tim Wu - who coined the term net neutrality in 2003 - when I posted my first attempt at made-up newspapers with ChatGPT.
ChatGPT generates a bio for Michael Martinez, the totally made-up managing editor of the totally made-up Suncoast Sentinel.
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